Every decision comes back to the owner
Clarify accountability, establish a leadership rhythm and create room for business development.
CEO & COO leadership through execution
Nikolay Epifanov works with owners to lead a business, operations or growth. Fractional involvement with an agreed commitment, or an interim executive role for a defined business need.
A personal executive role: agreed authority, work with your team and responsibility for implementing decisions.
Full-time leadership of one company is also considered. Availability and compatibility with other commitments are agreed before starting.
When your business needs leadership capacity
Growth has outpaced operations
Align teams around shared priorities, useful performance measures and coordinated execution.
A new business line or market is opening
Bring the product, commercial model, team and partnerships together under one business leader.
The company is in transition
Maintain operational continuity, cover a leadership gap or prepare a handover during change.
The business need defines the role
We agree one primary area of responsibility. Authority over budgets, people and decisions is defined explicitly.
CEO / Managing Director
A company, business unit or marketBusiness priorities, the commercial model, leadership team and growth. For situations that require a single point of executive coordination.
- Business direction and priorities
- Cross-functional leadership
- Working with owners
COO
OperationsTeam coordination, accountability, management reporting and implementation. For businesses where execution needs to catch up with strategy.
- Processes and ownership
- Metrics and operating rhythm
- Automation and delivery
CMO
Marketing and growthPositioning, demand research, go-to-market and marketing leadership. Connect product, marketing and sales around a clear commercial direction.
- Market and value proposition
- Channel and budget priorities
- Team and performance review
Three ways to work together
Fractional describes time commitment; interim describes the period or mandate. The right format depends on the leadership attention your business needs.
Fractional
Regular executive involvement on a part-time basis, working within your operating processes and leading an agreed function.
- Commitment
- Days, availability and decision-making involvement are agreed upfront.
- Time horizon
- Ongoing work with periodic reviews of scope and commitment.
Interim
An executive role for a transition period or a defined business objective.
- Commitment
- Part-time or full-time, depending on the mandate.
- Time horizon
- An agreed period, completion criteria and handover.
Full-time
A personal executive position in one company can be discussed separately: CEO, Managing Director, Country Manager or COO.
- Commitment
- Focus on one company, with terms agreed individually.
- Time horizon
- A long-term role agreed with the owner or employer.
Before work begins, we agree objectives, decision rights, commitment and success criteria. Duration and fees follow the discussion of your business need.
The experience behind the offer
20 years of experience · EMBA · PMP
Request a CV and relevant experiencePersonal executive experience
Nikolay Epifanov has built technology businesses and worked in operations and commercial leadership. His experience includes building Creagames, Net.Works and UniFi, and fractional COO work in client companies.
Business context
Technology companies, digital products, B2B services, fintech and Web3. His background connects leadership, product, marketing and applied AI. Fit for your industry and business scale is discussed specifically.
Unifi Consult resources
Research, analytics and development specialists can support specific tasks when needed. Their scope is agreed separately from the personal executive role. Consulting assignments are presented separately from operational leadership experience.
Agreeing how the role will work
Start with the business need and the decisions this role must be able to make.
Discuss the situation
The owner’s goal, business stage, team, constraints and reason for bringing in a leader.
Define the mandate
Role, authority, data access, time commitment, contractual structure and success criteria.
Organise execution
Priorities, accountable owners, working meetings and regular performance reviews.
Review or hand over
Continue the engagement, adjust the commitment or hand over to a permanent leader based on agreed outcomes.
Questions from owners and HR
How does this fit with founding a consulting company?
Unifi Consult is Nikolay Epifanov’s professional platform. Personal executive work in another business is a separate engagement. Founder status alone does not define availability: commitment, authority and compatibility with other obligations are agreed before work begins.
Is this advice or a role within our team?
In an executive engagement, the leader participates in decisions and organises implementation within agreed authority. Consulting, research or development can be discussed as separate services.
Can we discuss a permanent position?
Yes. Nikolay also considers full-time roles. CEO, Managing Director, Country Manager and COO opportunities can be discussed directly, including team, authority, location and transition terms.
Do we need to engage the whole Unifi Consult team?
No. The core offer is personal executive involvement. Research, product or technical specialists join only when needed and by separate agreement.
How are availability and conflicts of interest handled?
Existing commitments, availability, competitor restrictions, confidentiality and priorities are discussed before the engagement. They form part of the agreement for the specific role.
Is there a fixed duration or price?
There is no universal package. Duration, compensation and commitment depend on the business need, authority and engagement format. They are agreed after an initial conversation.
Let’s discuss the leadership your business needs
Share your company context, the challenge and expected decision-making authority. HR teams and owners can start with a role description.